Work

A comprehensive CRM and Supply Chain Management (SCM) platform built from the ground up, featuring 18 integrated modules for the pharmaceutical industry. As the Lead Designer, I crafted a user-centric experience that optimized workflows for field teams, managers, and supply chain operations.

  • CRM Modules: Calendar/Visit, Order Management, CLM, Contacts, Dashboard, Expense, Coaching, Exam, Analytics, Sample, Drugstore, Announcements, Tasks, Surveys, Conference
  • SCM Modules: Free Goods Reconciliation, Inventory Planner, Pharmacy Effectiveness
User Research for CRM Project

User Research for CRM Project

An in-depth user research study for the CRM project built from the ground up.

10 users from different personas participated in field studies
Field StudyInterviewAnalytics
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Calendar Module

Calendar Module

An intuitive tool for scheduling, tracking, and reporting healthcare professional visits, enhancing planning efficiency and visibility.

43% task efficiency improvement
CRMPlanningReporting
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Order Management Module

Order Management Module

Streamlines order entry, tracking, approvals, and stock visibility for pharmaceutical sales teams.

Enabled data-driven decision-making with insights
CRMOrder ProcessingInventory Management
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Contacts

Contacts

A contact management system for tracking healthcare professionals, pharmacies, and key stakeholders.

Centralized contact database with segmentation capabilities
CRMContact ManagementSegmentation
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Closed Loop Marketing

Closed Loop Marketing

An interactive system for creating, delivering, and analyzing pharmaceutical presentations to engage healthcare professionals.

33% faster custom presentation creation
CRMInteractive PresentationsContent Management
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Dashboard

Dashboard

A centralized hub for sales, visits, and performance insights, empowering teams with AI-driven analytics.

Improved decision-making speed
CRMInsightsOpportunitiesAnnouncements
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Supply Chain Management

Supply Chain Management

A pharmaceutical SCM solution, optimizing order reconciliation, inventory tracking, and distribution.

Enhanced inventory management and order fulfillment
SCMReconciliationInventory
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CX for Travel Company

CX for Travel Company

Redefining group travel by blending authentic solo experiences with the convenience of packaged tours through customer experience design.

Increased customer satisfaction by 42%
Customer Experience Design
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